Morning
A part of the company's in-house design team, in charge of UI and visual system design for a business platform serving freelancers and small businesses.
Services
UI Design, Visual System, Rebranding, Marketing, Team Work
Client
Morning (formerly Green Invoice)
Year
2021–2023
I worked under the design manager during the company’s rebranding process in collaboration with an external studio.
My role focused on refining the brand’s digital language in close partnership with the product, marketing, and service teams, maintaining visual consistency and a clear user experience across all brand touchpoints.
Concept
The guiding concept focused on clarity. Building a visual language that balanced approachability and professionalism, helping users feel confident and connected to the brand.
Applications
I worked on the new brand identity, designing across the website and product interface. I collaborated closely with product managers, product designers, developers, and the marketing team to ensure a cohesive visual language across all touchpoints.
Closing Thoughts
Morning was a valuable learning experience in cross-team collaboration, seeing how product, marketing, and design can grow together into one unified language.
Design Principle
Brand Transition
The rebranding process required a creative and innovative approach, while staying rooted in the company's identity and brand.
Design Principle
Collaboration
Close on-going collaboration with design, development, and marketing teams helped me and the team understand and fine-tune the visual language.
Design Principle
Visual Language
A unified set of icons, visual demos, and UI guidelines supported a consistent brand experience across product, web, and marketing.
Portfolio
About Me
©2025 by Bar Dvir