On the Road
A branding and print project, transforming a photographer's analog archive into a line of physical products.
Services
Graphic Design, Branding, Print Design
Client
Ronny Tovia, Photographer
Year
2025
On the Road was created from an analog photography archive collected between 2011–2025. The aim was to transform this body of work – photographs born of journey, shifting light, and contemplative gaze, into tangible objects: a calendar, postcards, stamps, and stickers.
The design was built so the objects themselves would feel like fragments of a journey, carried into everyday life.
Concept
The concept grew from the idea of a journey — like postcards gathered along the way. Each piece reflects the rhythm of analog photography: slow, tactile, and filled with quiet attention.
Applications
The identity was applied to a 2025–2026 calendar, postcards, stamps, and stickers, each a functional object that also carries the quiet beauty of the road.
Closing Thoughts
For me, On the Road was an opportunity to design objects that embody a slower rhythm of life. Combining analog photography with handmade typography and emphasized materiality created a living artifact that invites pause and reflection. It was a moving process of giving tangible form to memory and to the road itself.
Design Principle
Handmade Rhythm
The handwritten typeface, the organic lines of the logo, and the calendar’s markings evoke a sense of human pace, slow and authentic.
Design Principle
Photography First
The design frames the image, allowing it to take center stage.
Design Principle
Materiality & Presence
Natural papers, stamps, and stickers carrying the logo emphasize tactility and transform the object into a personal keepsake.
Portfolio
About Me
©2025 by Bar Dvir