Prelocal
Local experience App
A travel app offering unique experiences of local Prehistoric cultures. Take a journey guided by the visual language of myth and legend.
Individual project | UI design | UX by Create
Key features
My research took me to the world of cave-painting tourism. The product here is a journey through the unique atmosphere and visuals of pre-historic art by local guides, and the design principles share many of the characteristics of the ancient art form.
Photography
The tour experience is a highly visual one. Photography and video are the only way to live a portion of the experience outside the cave itself.
To invoke the experience in the user holding a mobile device, the design relies heavily on large photographs spreading across the entire screen.
Colors
The color palette used throughout the application is reminiscent of the natural colors of the cave: brown and reddish hues on the background of the dimly lit environment. Orange is the most outstanding color used, representing selected menu options and prominent in buttons, striking out and readable.
Cave art
The most important visual aspect of the project is the cave art itself. It is the focus of the visual language of the application, both in the photographs used and in the overall design elements.
The Research
Examining the online representation of cave art exposed me to original cave paintings and modern-day references found in drawings, video games, educational apps, and tourism apps.
The Logo
The name is a compound representing the importance of both the prehistorical source and the local tour guide experience.
From the wall
The logo refers to a bison painting prominent in prehistoric artwork. The orange color is used throughout the application and serves as a call to action on the black background of the application and is another prominent feature of the original artwork. Both form and color are widely associated with the art form.
The App
The old site no longer exists (because the expense no longer exists). The site is too colorful, and the eye does not know where to go, the font is not specific to the publisher and the site does not seem to be able to show the uniqueness of the books.
Photography
A good book should be something simple.
And like Eve, he has to get out of the third rib area, And must have a beating heart
The App
A major requirement of the design is the accessibility of information and insight about the local guides and tours. The ability to easily find the details the user is interested in is crucial, and the main challenge of the design is managing that while still maintaining a unique and imaginative authentic look that offers a glimpse inside the ancient cave.
Tour Page
The tour pages serve as a homepage for every tour offered in the app, portals offering a quick and comprehensive review of the tour.
I found that large photos are a key element in reliving the experience of viewing the cave art itself.
The tour name is displayed in a handwritten font, referring to the hands of the prehistoric artist, working manually in the cave. A clean sans-serif font completes the rest of the page, allowing for an efficient and easy read and highlighting the accessibility of information.
Finally, a photo of the guide emphasizes the local, human nature of the tour offered.
Scannable search results
Upper and lower menu bars are always visible while navigating the application.
The design highlights the accessibility of navigation and orientation.
Icons and text presented in a white font, popping out of the dark background, and the current selection is painted orange, another clear color.
The screen on the left allows for easily choosing a geographical location of the desired tour. On the right is an accessible calendar to select the desired date.
An approachable gallery
The gallery page enables the user to select the desired tour based on the art style that speaks most to her.
I created the icons representing each art style, burrowing the style and imagery of original prehistoric art.
Tour info
A simple, readable page provides more details for every tour. The large photo is reduced in size in favor of more detailed information.
Guide info
A simple and clear page offers guide reviews and a short bio text about the guide.
A large photo of the guide calls for an immediate connection and appreciation of the local aspect of the experience, a chance to meet the person behind the tour.
Inbox and chat list
The simple design provides a clear distinction between outgoing and incoming messages. A small photo and date allow for quick orientation and navigation.
